Keyword Bliss!

Keywords! How can you get the most out of your impressions, keywords, and clicks? There are so many variables on what is best for your business but in regards to keywords, you better do some research. Outside of going to google and typing in what keywords you think will work for your business, The Google […]

Why does my Optimization score keep dropping!?!

Optimization score in Google Ads is an estimate of how well your Google Ads account is set to perform (not to be confused with your quality score). Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. However, this can sometimes be misleading. Allow me to […]