Why Conversion Tracking is a Game-Changer
Conversion tracking transforms paid advertising from guesswork into strategic investment. By capturing which ads lead to actual business outcomes – sales, sign-ups, or downloads – you gain the power to eliminate wasteful spending and double down on what works. Without tracking, you’re flying blind. With it, you unlock precise attribution, better audience targeting, and optimization […]
The Power of Social Media in 2025
In 2025, social media has evolved far beyond its initial purpose of connecting people. It has become an intricate ecosystem that fundamentally shapes commerce, culture, and personal identity. The integration of AI-powered recommendation engines has transformed how content reaches audiences. Rather than relying solely on follower counts, creators now succeed through algorithmic amplification that matches […]
5 Tips for Maximizing Your PPC ROI
In today’s competitive digital landscape, getting the most from your pay-per-click (PPC) advertising budget is crucial. Here are five actionable tips to help you maximize your PPC return on investment: 1. Refine Your Keyword Strategy Focus on high-intent keywords that signal purchase readiness. Use negative keywords aggressively to filter out irrelevant traffic. Consider long-tail keywords […]
PMAX Pro’s and Cons
Google first introduced PMAX in Nov. 2021. Like all things new google worked on perfecting this platform utilizing marketers feedback (such as myself). It wasn't until Winter 2023 that I decided to jump on board with it. I wanted to make sure there was enough time for google to work things out before I decided […]
Google Ads 101
I recently appeared on a digital marketing panel and prepared this guide to pass out to the attendees. I wanted to make it available to the public. Hope this helps! A Guide to Google Ads Success nWhether you’ve heard a little about pay-per-click (PPC) marketing and are curious to learn more, or you already know […]
Quality Score-Who Cares?
I am sure if you have ads on Google for long enough you have heard about quality score. It might be something you don't understand or dismiss because it is confusing. Maybe you have no idea how to increase your quality score so you just ignore it. Maybe you have never even heard of quality […]
Long Tailed Keywords [Exact match]
I am a huge fan of phrase/exact match keywords and for the past few years this is how I have managed all my campaigns! A long tail keyword is typically 3-4 words and tend to have low search volume which means the competition is also low. I typically use 2-3 words for each keyword, but […]
How long do I need to wait for Google to show my ads?
n n Google Ads ramp up is very real. I usually tell my clients it is like a plane taking off, so hold tight until you have hit 36,000 feet then enjoy the flight! Naturally, the question is, how long before we hit 36,000 feet? This is THE question to ask! I love this question […]
New Image Extensions
n n n n I love image extensions! Did you know that google ads data shows that when an ad has an "image extension" associated with it the user is more likely to click the "image" as apposed to the headline? You can see that data in your ads when you run an image extension […]
Let’s talk Structure!
Quality score just might be the one thing that sets you apart from your competition. Understanding how to obtain a high google ads quality score is important for google ads success! The structure of your account will directly effect your quality score within google. If you are bidding aggressive along with your competitors, your keywords […]