Remarketing Campaigns

I used to hate remarketing ads. I personally did not like the fact that when I google an item (say trendy sneakers) then moments later I would be bombarded with ads about sneakers!! n n Although those type of ads exist, I did not know that you can be very specific with who you want […]

Auto-Apply Recommendations sound like the right move but watch out…..

If you ever wonder how much control you should give google on your google ads, may I say little to none? They already have plenty of control with algorithms. You know your account goals so as much as you can control do it! Watch my screen video under recommendations and make sure and toggle “off” […]

Image Extensions! Will Google allow you to get them?

Have you seen the new image extensions in Google Ads? They are pretty neat. Image extensions allow advertisers to upload rich, relevant visuals to complement their existing text ads. Image extensions can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads! The only kick […]

Keyword Bliss!

Keywords! How can you get the most out of your impressions, keywords, and clicks? There are so many variables on what is best for your business but in regards to keywords, you better do some research. Outside of going to google and typing in what keywords you think will work for your business, The Google […]

Why does my Optimization score keep dropping!?!

Optimization score in Google Ads is an estimate of how well your Google Ads account is set to perform (not to be confused with your quality score). Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. However, this can sometimes be misleading. Allow me to […]