Paid Search & Display

Get discovered by the right audience at the right time with our paid search and display advertising services.

Featured Services

Our team will create targeted campaigns that drive traffic, boost brand awareness, and increase conversions. From Google Ads to programmatic display networks, we utilize cutting-edge strategies to ensure your message reaches its intended audience.

Campaign Setup and Optimization

We build campaigns designed to generate maximum ROI through in-depth keyword research and strategic ad placement.

A/B Testing and Analysis

Optimize your ads with constant performance testing and data analysis. We make adjustments that are calculated.

Remarketing Campaigns

Re-engage users who have interacted with your brand to drive higher conversion rates. Be specific with you you retarget.

Custom Reporting

Stay informed with monthly easy-to-read reports that provide actionable insights that help drive marketing dollars toward the right advertising platform.

PPC Tips and FAQ's

Whether you've heard a little about pay-per-click (PPC) marketing and are curious to learn more, or you already know you want to use PPC to market your business, We are here to help! Here are a few tips and FAQ’s:

WHAT IS PPC MARKETING

PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.

WHICH PLATFORM IS BEST FOR MY BUSINESS

Most likely Google Ads will be the first choice for advertisement. However, Microsoft Ads can also be an additional way to advertise to an entirely different audience and around 30% the cost. Cross-Networks (YouTube, Google Maps, Discovery, Display) can also be a way to keep your brand in the forefront of your audience.

HOW DOES THE AD AUCTION WORK

Each time an ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page.

HOW TO ACHIEVE A STRONG CTR

What is CTR click-through-rate? CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. Put practically if someone is searching for “affordable maid services” and your ad headline says, AFFORDABLE MAID SERVICES, the chances of the user clicking on that ad is very high because it speaks to their need.

HOW TO DO KEYWORD RESEARCH

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is searching. Knowing this information will help ensure that you are gathering clicks that are valuable and users that will need your services.

HOW TO BE ON THE TOP OF SEARCH RESULTS

The bid strategy determines what focus Google/Bing will use when it is time for the auction. It is important to determine the bid focus based off your marketing goals for ppc. The most common goal for ppc is conversions. A conversion is typically determined by a valuable phone call or form fill. Other marketing goals may include brand awareness or shopping.

Seasoned skills in ads guarantee smooth sailing

Download Free PPC Guide

For a more in depth report including which campaign types and bid strategies are best for your business and more! Get your free guide.

Who We Serve

Here, we proudly present the brands that rely on our expertise.

From small businesses looking to grow their local presence to established brands aiming for national recognition, Rise321 is your trusted partner in success. Let’s work together to elevate your business with smart, results-driven advertising.